Werte-Index 2016

What are the key values in society in 2016?
By Peter Wippermann and Jens Krüger.

Available for purchase online


price: 42,00 €

Werte-Index 2014

What are the key values in society in 2014?
By Peter Wippermann and Jens Krüger.

Available for purchase online


price: 42,00 €

Otto Group Trendstudie 2013

The fourth study on ethical consumption.
By the Otto Group and Trendbüro

Download


HealthStyle 2 | Das Zeitalter der Selbstoptimierer

Health as the driving force of the future.
By Corinna Mühlhausen and Peter Wippermann.

Available for purchase online


Leben im Schwarm

How personal media and cloud-computing change the way we live and work.
By Markus Lause and Peter Wippermann.

Available for purchase online


price: 25,00

Otto Group Trendstudie 2011

The third study on ethical consumption.
By the Otto Group and Trendbüro.

Download


Living Trend Report 2011

The visual manifestation of needs and desires.
By Trendbüro.

Download


Vital Trendstudie 2011: Die neue Dringlichkeit des Wohlfühlens

Two polarizing, yet stimulating desires: feeling good and self-optimisation.
By Trendbüro.

Download


Fashion Trend Report 2010

The creative outlet of social developments.
By Trendbüro.

Download


Go smart 2012: Always in-touch

Study of smartphone use in 2012.
By TNS Infratest and Trendbüro.

Download


Otto Group Trendstudie 2009

The second study on ethical consumption.
By the Otto Group and Trendbüro.

Download


Healthstyle 1: Die Gesundheitswelt der Zukunft.

How the body is becoming a form of capital.
By Corinna Langwieser and Peter Wippermann.

no longer available

Otto Group Trendstudie 2007

What expectations and motivations do consumers have of companies and brands?
By the Otto Group and Trendbüro.

Download