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Germany’s leading trend and innovation consultancy.

Making the future actionable

Our principles

We bridge consumer needs and commercial goals by translating societal change into strategy for your organisation.


Culturally Connected

We help brands connect with audiences in meaningful and lasting ways through cultural intelligence.

immersion new

Creatively Analytical

We apply our strategic approaches and methodologies to every new challenge. We adjust our methods to provide flexible and tailored solutions.

Culturally Connected

Immersive Angle

We don’t talk about consumers – we interact with humans. Our methodology is conversational and collaborative.



We measure the value of our insights and strategies by how actionable they are. Our projects are designed to make a difference.


The future that we want has to be invented, otherwise we will get one that we don't want.

In focus

Our latest publications

Werte Index Nr.2 2022
Value Index

Values Index Update Nr.2 - 2022

The second Values Index Update 2022 is now available, in German – The value Freedom is one again at the top of the list. Together with our partners Bonsai GmbH and Uranos, we have been publishing the largest long-term social media analytics project to research changing values in the DACH region.
Value Index Update 2022
Value Index

Value Index Update 2022

Since 2009, we've been publishing the largest long-term social media analytics-based project investigating changes in values in the DACH region together with our partners Bonsai GmbH and Fritz Classen.
Next Home

Next Home

Together with QVC we got to the bottom of the question of what significance our own home will have for us in the future after it played such an important role during the pandemic.