Understanding and acting on societal change by combining data-driven analytics and cultural intelligence.
About Trendbüro
Germany’s leading trend and innovation consultancy
Since 1992 Trendbüro has been keeping track of megatrends, Zeitgeist change and social trends as well as their impact on consumers and markets. We turn them into actionable insights that help business adapt and address the customers of tomorrow.
Our team of researchers, analysts and consultants is drawn from various fields of business, combining diverse expertise to better analyse consumer behaviour and create leading future-proof strategies. Headquartered in Munich, Germany the Trendbüro team is supported by a global network of experts and correspondents spanning from Shanghai, China to São Paulo, Brazil.
Team
We are Trendbüro
Sabine Rogg
Managing Director
Driven by endless curiosity Sabine is passionate about understanding why people do what they do and what they will do next. The space where brands and people connect in meaningful and inspiring ways is her sphere. She strongly believes that cultural connectivity is a key asset for brands in times of accelerated change. She combines more than 15 years experience in strategic consulting with cultural intelligence and keen instincts for change. In her free time, you'll find her reading feminist literature or jumping into cold waters.
Alexis Mardapittas
Creative Partnerships & Culture
Having many roles through life, Alexis has a well rounded perspective when it comes to culture and understanding the now. From Banker to Creative to Entrepreneur. From Refugee to Local to Expat. From West to East and back. From Island to Metropolis to City. From English to Greek to Mandarin. He has lead brands to find their truth and create connections with their true consumers to make bonds that are sticky. Based out of Amsterdam he leads a team of diverse individuals that are embedded in culture. His clients are non category specific and include McDonald’s, P&G, YSL, Jaguar Land Rover, BOSS and many many more.
Fiorella Frank
Consultant Strategy &
Insights
Insights
Driven by curiosity and an analytical mindset, Fiorella moves effortlessly between creative exploration and structured strategy. With a background in strategic marketing, she combines customer centricity with thoughtful analysis to develop solutions that truly resonate. Constantly tuned in to emerging consumer trends, she keeps her finger on the pulse of what moves people today and what will matter tomorrow. True to her name, she adds warmth, optimism, and a touch of Dolce Vita to the Trendbüro community. In her free time, she loves hunting for unique vintage furniture treasures.
Sonja Wunderlich
Consultant Strategy & Insights
Sonja works at the intersection of strategy, insight, and creative thinking, with a strong focus on consumption behavior and sustainability. She is fascinated by the patterns behind everyday decisions and by the question of how brands can become relevant companions in people’s lives. With a background in creative communications, ideation, and brand experience consulting, she translates insights into ideas that resonate. Outside of work, she believes in the restorative power of the ocean - three days there, and most problems feel solvable.