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Understanding and acting on societal change by combining data-driven analytics and cultural intelligence.

Creating future-proof strategies

About Trendbüro

Germany’s leading trend and innovation consultancy

Since 1992 Trendbüro has been keeping track of megatrends, Zeitgeist change and social trends as well as their impact on consumers and markets. We turn them into actionable insights that help business adapt and address the customers of tomorrow.

Our team of researchers, analysts and consultants is drawn from various fields of business, combining diverse expertise to better analyse consumer behaviour and create leading future-proof strategies. Headquartered in Munich, Germany the Trendbüro team is supported by a global network of experts and correspondents spanning from Shanghai, China to São Paulo, Brazil.

Team

We are Trendbüro

Sabine Rogg

Sabine Rogg

Director Trends &
Strategy

Driven by endless curiosity Sabine is passionate about understanding why people do what they do and what they will do next. The space where brands and people connect in meaningful and inspiring ways is her sphere. She strongly believes that cultural connectivity is a key asset for brands in times of accelerated change. She combines more than 15 years experience in strategic consulting with cultural intelligence and keen instincts for change. In her free time, you'll find her reading feminist literature or jumping into cold waters.

Kim Haußer

Kim Haußer

Consultant Trends &
Innovation

With her international, academic background in business administration and communication paired with a special interest in psychology and world affairs, Kim thinks and acts holistically and globally. She has a keen sense of emerging consumer needs and knows how to connect people for the greater good. She brings her passion for community building, generational research and lifestyle topics to clients such as adidas, Salesforce, Panasonic and Rotkäppchen-Mumm. Always on the trail of global trends and rays of sunshine, she travels the world, immerses herself in new living environments and incorporates cultural insights into her everyday work.

Alexis Mardapittas

Alexis Mardapittas

Creative Partnerships & Culture

Having many roles through life, Alexis has a well rounded perspective when it comes to culture and understanding the now. From Banker to Creative to Entrepreneur. From Refugee to Local to Expat. From West to East and back. From Island to Metropolis to City. From English to Greek to Mandarin. He has lead brands to find their truth and create connections with their true consumers to make bonds that are sticky. Based out of Amsterdam he leads a team of diverse individuals that are embedded in culture. His clients are non category specific and include McDonald’s, P&G, YSL, Jaguar Land Rover, BOSS and many many more.

 

 

Dr. Marc Schumacher

Dr. Marc Schumacher

Managing Director

As a manager, entrepreneur, and networker, Marc not only heads up Trendbüro but also serves as the CEO of the Avantgarde Group. With a ton of passion and dedication, this cultural pioneer has cultivated a profound understanding of lifestyle brands, retail, and the experience economy over the past 20 years. Crafting strategies for the transformation of commercial spaces is his jam. As a provocative and outspoken keynote speaker, he's inspiring audiences at events like the World Retail Congress in Dubai, SXSW, or the GDI Retail Summit in Zurich.

Ulrich Köhler

Ulrich Köhler

Editor in chief

With a varied background covering everything from sports marketing to financial communications, Ulrich is an analytical thinker with a creative mindset. He gets excited about identifying problems and solving them. Besides that he’s a passionate surfer, camper and storyteller.