Futureproof strategies to create lasting connections.
With a combination of macro trends and cultural shifts, Trendbüro is perfectly situated to create vibrant personas and detailed consumer narratives that help clients understand the completities of specific target groups. Layered segementation that accounts for behaviors, values and demographics paints the picture of evolving and diverse people, true to the realities that businesses are facing today.
Effective segmentation requires a contextualization of social shifts, emotional fields, emerging trends and macro-economic realities. The depth of our insights allow for effective translation of actionable takeaways. We base our insights in creative and pragmatic techniques to help companies uncover the best approach and tools for their needs.
Creative Brand Strategy
We empower future-fit strategies that bridge consumer needs and commercial goals. Our offer ranges from go-to-market strategies, consumer journeys to innovation methodology and customade ideation sessions and workshops.
With our unique mix of insight, foresight, value tracking and Zeitgeist we are strategic partners to help keep your offers relevant and contemporary. To say it with Craig Davis timeless words „We need to stop interrupting what people are interested in and be what people are interested in“.