Understanding and acting on disruptive change.

Germany’s leading trend and innovation consultancy.


Trendbüro creates consumer insights, innovation strategies and brand guidelines for clients across all industries. Since 1992, it has been keeping track of megatrends, technological change and social trends as well as their impact on consumers and markets. Trendbüro turns them into actionable insights that help business adapt and address the customers of tomorrow.


Our team of researchers, analysts and consultants is drawn from various fields of business, combining diverse expertise to better analyse consumer behaviour and create leading strategies. Headquartered in Munich, Germany the Trendbüro team is supported by a global network of experts and correspondents spanning from Shanghai, China to São Paulo, Brazil.



Trend Reports

How are consumer needs developing? Which drivers will impact opportunities and challenges for you or your entire industry? In curated trend reports we provide answers to concrete future questions, document value change, capture future consumers needs and show which trends are already manifesting themselves. We adapt the format to your individual requirements: From short keynote presentations to designed and printed studies. We base our findings on a variety of quantitative and qualitative market research methods.

Planning as a Service

You need consumer insights to navigate your next creative campaign or to validate your newest golden idea? You are looking for future consumer needs to tailor-make your new products and services? We analyse data, talk to and observe consumers, document change and compile curated insights for you. We develop mindset and persona models und support you to come up with creative springboards in agile sprints.

Innovation Management

Products and services, business models, corporate cultures – in times of disruptive change, every aspect of business is under scrutiny. From agile methods to co-creative workshops and holistic innovation projects – we consult from creative springboards all the way to implementing specific initiatives. Inspiration, creative, validation, implementation – whether we can support in certain steps with design sprints or in the entire endeavour, we adapt our innovation project management individually to your needs.


Having delivered hundreds of keynotes on trends and innovation we know best how to move from "innovation theatre" to action. Based on design thinking principles we spend a day understanding consumer needs, market and client, deliver inspiring springboards, craft a concrete question and help our client work towards an actionable, human-centric solution.

Brand Consulting

Purpose, Vision, Mission, Founder, Heritage, … – the list of requirements for your brand continues. We carefully examine the needs of your internal and external stakeholders and use our observations to help define your brand strategy. Always the advocate of the consumer, we consider a solid consumer journey model, that details relevant moments, pain- and touchpoints, an essential element. Together with our partners we smoothly translate the strategic insights into marketing strategies and action plans to support direct implementation.

Smart Analytics

Understanding your consumer data, making it useable, more so than just having it, will decide on the future success of brands and products. In our analyses, we combine your data with external insights and provide you with interactive tools that are adaptable to your changing parameters and display results in smart visualisations to support direct actionability.

Expert Community

The most creative solutions arise when different perspectives are considered, when friction develops and when unfamiliar insights inspire. It is, therefore, our objective to foster the regular exchange of new insights and ideas. Various experts from our community may deliver new impulses in interviews, jointly debate new developments in panel discussions or enrich your designated events with their points of view? Welcome to our expert community.

Post-Corona Workshop

In a 3-hour virtual workshop, we will help develop successful business solutions in a post-COVID 19 world:

INSIGHTS A concise briefing on value change since March 2020
CHALLENGE Which fields of action can be defined for your company?
IDEATION How can consumer insights help in developing solutions for corporate strategy, products, marketing or sales?

Our agile workshop session is a combination of video chat, digital whiteboards and virtual breakout rooms. It helps to identify areas of conflict, creating synergies and leads to clear strategic and operational recommendations for the "new normal".

Costs: 2,990 EUR (excl. VAT)

Request more information


Value Index

Value Index 2020

OK Boomer describes a frustrated reaction of the young when older generations attempt to solve current challenges with old-fashioned logic. The results of the 6th Value Index mirror this: A politicised re-interpretation of values – with health, family & success newly at the top.

Chinese Consumer Value Index 2019

We applied the Value Index methodology to Chinese consumers to give brands, looking to enter the Chinese market, an in-depth insight into Chinese consumer culture – a prerequisite for becoming a shopping cart item. Success tops the ranking, followed by security & health.

Value Index Blog

Check out our blog



Atelierstraße 10 81671 München

Tel: +49 89 88399345

Fax: +49 89 88399111


Get in touch today