Together with QVC we got to the bottom of the question of what significance our own home will have for us in the future after it played such an important role during the pandemic.
Already in 2016 and 2018, QVC published two studies dedicated to social trends of the future. In 2020, a mini-study followed that looked at current trends in the post-Corona world. In this study, "Next Home - How will Germany live the day after tomorrow?", the focus is now on the development of the home. What will our lifestyle be like in 2040? On the basis of current findings, trend researcher Prof. Peter 'Wippermann Wippermann formulated five hypotheses for the future.PDF-Request