Insights

How is ethical consumption changing in the face of multiple crises? Even in volatile times, Germans are guided by aspects of sustainability - this is shown by the sixth trend study on the topic of 'ethical consumption' conducted by Trendbüro on behalf of the Otto Group. Report is in German.

This report builds on last year's findings and insights and takes a look at the trends and drivers for the year ahead. We explore this year's topic through five trends to watch.

The second Values Index Update 2022 is now available, in German – The value Freedom is one again at the top of the list. Together with our partners Bonsai GmbH and Uranos, we have been publishing the largest long-term social media analytics project to research changing values in the DACH region.

On behalf of software manufacturer Haiilo, we published a desk research-based report on employee engagement. The report highlights the importance of employee satisfaction and engagement at work in a fast-paced, digital age.

Together with QVC we got to the bottom of the question of what significance our own home will have for us in the future after it played such an important role during the pandemic.

Since 2009, we've been publishing the largest long-term social media analytics-based project investigating changes in values in the DACH region together with our partners Bonsai GmbH and Fritz Classen.

Together with QVC and Bonsai we took a look in the future to find out how everyday life in Germany will look like after the pandemic.

In this study, together with Rotkäppchen-Mumm, we addressed the question of what effects the new social interaction will have on personal enjoyment experiences and festive occasions in the long term.

Together with Otto Group we developed the fifth study on how climate change and the pandemic influence ethics and values that impact consumer behavior.

Every year, we publish the five drivers of consumer change in the upcoming year including rising importance of human connection, the home, the metaverse, the creator economy and the gender debate for 2022.

With our partner ISPO we published seven papers on what really matters to chinese sports consumers.

By undertaking trend research as well as interviews with business experts we developed a multi-faceted portrait of value perception in China.