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Browse through our multifocal cross industry cases and insights.

Insights

Haiilo Employee Engagement
06.2022
Study

Haiilo Employee Engagement

On behalf of software manufacturer Haiilo, we published a desk research-based report on employee engagement. The report highlights the importance of employee satisfaction and engagement at work in a fast-paced, digital age.
Next Home
05.2022
Study

Next Home

Together with QVC we got to the bottom of the question of what significance our own home will have for us in the future after it played such an important role during the pandemic.
Value Index Update 2022
03.2022
Value Index

Value Index Update 2022

Since 2009, we've been publishing the largest long-term social media analytics-based project investigating changes in values in the DACH region together with our partners Bonsai GmbH and Fritz Classen.
Enjoyment in the New Normal
06.2021
Study

Mini-Study – New Normal

Together with QVC and Bonsai we took a look in the future to find out how everyday life in Germany will look like after the pandemic.
Enjoyment In The New Normal
04.2021
Study

Enjoyment in the New Normal

In this study, together with Rotkäppchen-Mumm, we addressed the question of what effects the new social interaction will have on personal enjoyment experiences and festive occasions in the long term.
Conscious Living
11.2020
Study

Conscious Living

Together with Otto Group we developed the fifth study on how climate change and the pandemic influence ethics and values that impact consumer behavior.
Trends To Watch
09.2020
Study

Trends to Watch 2022

Every year, we publish the five drivers of consumer change in the upcoming year including rising importance of human connection, the home, the metaverse, the creator economy and the gender debate for 2022.
Chinese Sports Consumer Values
11.2019
Study

Chinese Sports Consumer Values

With our partner ISPO we published seven papers on what really matters to chinese sports consumers.
Chinese Consumer Value Index 2020
09.2019
Value Index

Chinese Consumer Value Index

By undertaking trend research as well as interviews with business experts we developed a multi-faceted portrait of value perception in China.
Fitness 3.5
05.2019
Study

Fitness 3.5

Together with Meridian, we investigated the future of consumer fitness behaviour and defined key drivers such as sportyness and socializing.