Insights

Together with QVC we got to the bottom of the question of what significance our own home will have for us in the future after it played such an important role during the pandemic.

Since 2009, we've been publishing the largest long-term social media analytics-based project investigating changes in values in the DACH region together with our partners Bonsai GmbH and Fritz Classen.

Together with QVC and Bonsai we took a look in the future to find out how everyday life in Germany will look like after the pandemic.

In this study, together with Rotkäppchen-Mumm, we addressed the question of what effects the new social interaction will have on personal enjoyment experiences and festive occasions in the long term.

Together with Otto Group we developed the fifth study on how climate change and the pandemic influence ethics and values that impact consumer behavior.

Every year, we publish the five drivers of consumer change in the upcoming year including rising importance of human connection, the home, the metaverse, the creator economy and the gender debate for 2022.

With our partner ISPO we published seven papers on what really matters to chinese sports consumers.

By undertaking trend research as well as interviews with business experts we developed a multi-faceted portrait of value perception in China.

Together with Meridian, we investigated the future of consumer fitness behaviour and defined key drivers such as sportyness and socializing.