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Browse through our multifocal cross industry cases and insights.

Insights

Chinese Sports Consumer Values
11.2019
Study

Chinese Sports Consumer Values

With our partner ISPO we published seven papers on what really matters to chinese sports consumers.
Chinese Consumer Value Index 2020
09.2019
Value Index

Chinese Consumer Value Index

By undertaking trend research as well as interviews with business experts we developed a multi-faceted portrait of value perception in China.
Fitness 3.5
05.2019
Study

Fitness 3.5

Together with Meridian, we investigated the future of consumer fitness behaviour and defined key drivers such as sportyness and socializing.