Together with Meridian, we investigated the future of consumer fitness behaviour and defined key drivers such as sportyness and socializing.
The fitness and wellness world is changing. For a long time, it was all about acceleration, driven by technological developments. Now the human being is the centre of attention again: with his longing for rest, relaxation and social exchange. Holistic well-being counts more than pure performance. How in various areas such as fitness, fashion, beauty beauty, health and nutrition, is revealed in this this study reveals to you.