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Fitness 3.5

Together with Meridian, we investigated the future of consumer fitness behaviour and defined key drivers such as sportyness and socializing.

Fitness 3.5

The fitness and wellness world is changing. For a long time, it was all about acceleration, driven by technological developments. Now the human being is the centre of attention again: with his longing for rest, relaxation and social exchange. Holistic well-being counts more than pure performance. How in various areas such as fitness, fashion, beauty beauty, health and nutrition, is revealed in this this study reveals to you.