Enjoyment in the New Normal
In this study, together with Rotkäppchen-Mumm, we addressed the question of what effects the new social interaction will have on personal enjoyment experiences and festive occasions in the long term.
What effects will the new social interaction have in the long term on the design of personal enjoyment experiences and festive occasions? Is the pandemic rather an accelerator of already established tendencies or are completely new topics coming onto the agenda? The study entitled "Indulgence Culture in the New Normal" is dedicated to central questions around consumer behaviour, preferences and occasions in a changed society.
More details on the study