Browse through our multifocal cross industry cases and insights.

05.2023
Study
Decoding Communities
Together with Salesforce, we researched what holds successful communities together, how they work, and developed actionable takeaways for brands that help decode the global phenomenon.

04.2023
Study
The TrendNeedle Q1/2023
We're proud to present our latest white paper on the TrendNeedle consumer panel for Q1/2023 . Here are three key consumer mindsets to consider.

03.2023
Study
Ethical Consumption
How is ethical consumption changing in the face of multiple crises? Even in volatile times, Germans are guided by aspects of sustainability - this is shown by the sixth trend study on the topic of 'ethical consumption' conducted by Trendbüro on behalf of the Otto Group. Report is in German.

12.2022
Study
Trends to Watch 2023
This report builds on last year's findings and insights and takes a look at the trends and drivers for the year ahead. We explore this year's topic through five trends to watch.

12.2022
Value Index
Values Index Update Nr.2 - 2022
The second Values Index Update 2022 is now available, in German – The value Freedom is one again at the top of the list. Together with our partners Bonsai GmbH and Uranos, we have been publishing the largest long-term social media analytics project to research changing values in the DACH region.

06.2022
Study
Haiilo Employee Engagement
On behalf of software manufacturer Haiilo, we published a desk research-based report on employee engagement. The report highlights the importance of employee satisfaction and engagement at work in a fast-paced, digital age.

05.2022
Study
Next Home
Together with QVC we got to the bottom of the question of what significance our own home will have for us in the future after it played such an important role during the pandemic.

03.2022
Value Index
Value Index Update 2022
Since 2009, we've been publishing the largest long-term social media analytics-based project investigating changes in values in the DACH region together with our partners Bonsai GmbH and Fritz Classen.

06.2021
Study
Mini-Study – New Normal
Together with QVC and Bonsai we took a look in the future to find out how everyday life in Germany will look like after the pandemic.

04.2021
Study
Enjoyment in the New Normal
In this study, together with Rotkäppchen-Mumm, we addressed the question of what effects the new social interaction will have on personal enjoyment experiences and festive occasions in the long term.

11.2020
Study
Conscious Living
Together with Otto Group we developed the fifth study on how climate change and the pandemic influence ethics and values that impact consumer behavior.

09.2020
Study
Trends to Watch 2022
Every year, we publish the five drivers of consumer change in the upcoming year including rising importance of human connection, the home, the metaverse, the creator economy and the gender debate for 2022.
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