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Conscious Living

Together with Otto Group we developed the fifth study on how climate change and the pandemic influence ethics and values that impact consumer behavior.

Conscious Living

The Trend Study shows that ethical consumption is not losing its relevance in the Corona crisis. The promises of ethical consumption are becoming more and more against the backdrop of rising insecurity and increasing social and ecological challenges, the promises of ethical more relevant. For the study, the results of a of 1,149 Germans between the ages of 14 and 70 were combined with were combined with perspectives from trend research.