Germany’s leading trend and innovation consultancy.
Our principles
We bridge consumer needs and commercial goals by translating societal change into strategy for your organisation.
Culturally Connected
We help brands connect with audiences in meaningful and lasting ways through cultural intelligence.
Creatively Analytical
We apply our strategic approaches and methodologies to every new challenge. We adjust our methods to provide flexible and tailored solutions.
Immersive Angle
We don’t talk about consumers – we interact with humans. Our methodology is conversational and collaborative.
Action-Provoking
We measure the value of our insights and strategies by how actionable they are. Our projects are designed to make a difference.
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The future that we want has to be invented, otherwise we will get one that we don't want.
In focus
Our latest publications
12.2022
Value Index
Values Index Update Nr.2 - 2022
The second Values Index Update 2022 is now available, in German – The value Freedom is one again at the top of the list. Together with our partners Bonsai GmbH and Uranos, we have been publishing the largest long-term social media analytics project to research changing values in the DACH region.
03.2022
Value Index
Value Index Update 2022
Since 2009, we've been publishing the largest long-term social media analytics-based project investigating changes in values in the DACH region together with our partners Bonsai GmbH and Fritz Classen.
05.2022
Study
Next Home
Together with QVC we got to the bottom of the question of what significance our own home will have for us in the future after it played such an important role during the pandemic.