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Germany’s leading trend and innovation consultancy.

Making the future actionable

Our principles

We bridge consumer needs and commercial goals by translating societal change into strategy for your organisation.

Culturally Connected

Culturally Connected

We help brands connect with audiences in meaningful and lasting ways through cultural intelligence.

Creatively Analytical

Creatively Analytical

We apply our strategic approaches and methodologies to every new challenge. We adjust our methods to provide flexible and tailored solutions.

Immersive Angle

Immersive Angle

We don’t talk about consumers – we interact with humans. Our methodology is conversational and collaborative.

Action-Provoking

Action-Provoking

We measure the value of our insights and strategies by how actionable they are. Our projects are designed to make a difference.

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The future that we want has to be invented, otherwise we will get one that we don't want.

In focus

Our latest publications

Value Index Update 2022
03.2022
Value Index

Value Index Update 2022

Since 2009, we've been publishing the largest long-term social media analytics-based project investigating changes in values in the DACH region together with our partners Bonsai GmbH and Fritz Classen.
Next Home
05.2022
Study

Next Home

Together with QVC we got to the bottom of the question of what significance our own home will have for us in the future after it played such an important role during the pandemic.
Enjoyment in the New Normal
06.2021
Study

Mini-Study – New Normal

Together with QVC and Bonsai we took a look in the future to find out how everyday life in Germany will look like after the pandemic.